Past speaker
Darya Orlova
CEO @ Orlova Consultancy
Lithuania
Expert in IT B2B sales, marketing, and bridging delivery with commercial teams.
Previously at Moldova Developer Conference
Past sessions
MDC 2025
speakerPresentation
IT Sales: Marketing vs Sales vs Delivery – Bridging the Gap to Close the Deal
The gap between sales promises and delivery reality kills projects. A practical framework for aligning marketing, sales, and engineering teams so that what gets sold is what actually gets built.
Workshop
RFM for IT Business: How Production Defines Your Champion Clients
Masterclass on applying RFM (Recency, Frequency, Monetary) analysis to IT service businesses to identify and retain the clients that drive disproportionate revenue.